CPA MUTHUI NGURE

CPA MUTHUI NGURE

A seasoned Investment Analyst and Accountant.

THE PSYCHOLOGY BEHIND INVESTMENT DECISION MAKING.

Introduction to Behavioral Finance In the realm of investing, it’s simple to think that each choice relies solely on reason, statistics, and figures. Conventional finance theory posits that investors act rationally, meticulously evaluating data to optimize gains and reduce risks.…